OUR HISTORY
Our history begins in the 1950s when the agricultural economy in Italy – and in particular in the province of Treviso – was made up of either small family-run farms or large sharecropping companies. At the time agricultural production was run by dealers who made money by speculating on the prices. The situation for farmers was increasingly difficult and uprisings were becoming a frequent occurrence. Out of this discontent a union was formed with the aim of reawakening the agricultural world. A key event in the re-birth of the area was the creation of the Istituto Professionale per l’Agricoltura (Agricultural Institute) in Castelfranco Veneto. The school was set up to involve the whole family as in the morning the children went to the school and in the evenings their parents, after a hard day’s work in the fields, met with the teachers to learn about new techniques. This eventually led to the creation of the first cooperatives. In 1968 a small group of farmers from Ormelle, San Polo di Piave, Monastier and Ponte di Piave together with a group of young students from the Agricultural Institute in Castelfranco Veneto and some teachers travelled to France to learn how French cooperative wineries were set up. On February 21st 1969 the Cooperativa Agricola La Salute was born.